Search engine friendly website design

Search engine friendly web design is enables people to find Your website when they looking for products or services you offer. Such design means creating pages that will help users find You in thousands of other web pages.






There are some things we do for properly optimizing your website for search engines:

Page Layout

Simple is what surfers and search engines want. Text content should out weight the html content and images. Text near the top of the page is more important than the rest of the page. Having layouts, which have little space for content and links, will reduce your placement in search engines.

All pages must have the same basic layout; Home page can be organized differently then other pages. Your layout should have a room for multiple themes especially in your home page. This will give you the opportunity of increasing your keyword density. Formatting of content using header tags enhances your search engine placement.

Your website must have a clear navigation scheme because search crawlers will follow links.

Text or Images

Designers often like to use images but search engines primarily use the text on the page when they index a page. Having a text rich site is always a bonus if you are aiming to top the search engines. Text content in your site tells the search engine spiders what your site is all about. It is also good for your website's visitors to find more relevant content. If they find your website useful, they will visit it again.

Limit the use of graphics and use ALT text and keyword-friendly file/image names.


The main thing that you need to know is that flash text and other rich media sources are not always recognizable to search engines so spiders would not know what actually you want to promote on your website. Mix Flash with HTML to create a search engine friendly page layout. Have a small flash like on the header.

You can also use of DHTML to replace plug-in content like Flash.


Avoid using frames in your website. Either they are partially crawled by spiders or sometimes spiders don’t crawl them at all.

Tables and layers

You can't create an attractive website without tables/layers but... the less the better.


Spiders will find it difficult to crawl JavaScript links in your site. Links should be made in plain text. If you use JavaScript links then spiders will not index all those pages. To get better rankings, you have to get more pages crawled and indexed in search engines.


Using Cascading Style Sheets can keep your html code clean for search engines. Also it is easy to update or make ganges to your website if you use CSS.

*None of the search engines are automatically spidering CSS files at the present time.

Download time

Download time is important to your users as well as for search engine visibility. When a search engine robot requests a web page from your server, if the page takes too long to download, the search engine might not add the page to the index.


Google index PDF files. All new version of Adobe Acrobat allow you to add meta tags to PDF documents.


Identify your keywords, use no more then 3 keywords per page. Better yet use one keyword and combine it with some other words to create valuable two- and three-word key phrases (example: "widgets", "blue widgets", "nice blue widgets").

It is important that your page title is as descriptive as possible of what you do and that it contain your top keywords (generally fewer than 12 words total). Websites that include the dominant search terms in the META title and META description tags have a higher ranking and a higher click through rate than those that do not. Also, review your content to add these keywords, especially two- and three-word phrases, into your web page copy. This is important for a search engine that does not reference META tags. You want to use these phrases without spamming a search engine. Some search engines take site descriptions from within the page, not from the Meta description fields. Also, try to keep the title and description fields as short as possible to prevent you from diluting the keyword impact.

You must also have keywords throughout your body section. We recommend that you have at least 400 words of sentence-structured grammatically correct content on every page. You must also have your keywords appear as the most common phrases on your pages.

Text links

You also need to link pages together using the keywords. Use them in the link text on the page from which you link and in page name on the page to what you link. This is very important.

Use text links within paragraphs when possible, especially when the pages are related (if the topics are not related, use image links).

links to your website

Find the websites that link to your competitors and ask them to link to your site. Use your main keywords when preparing a copy for exchanging links.

It is important to optimize every single page on your website (not Home page only) so they show up high in search listing results.

Many websites that offer web design or web templates does not really create search engine friendly sites.

Design Service Pro knows what search engines are looking for and can design for search engines without compromising the site's appearance and usability. Download our completely optimized, search engine friendly website template.

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